This weekend I found a memory card full of review photos from December that I thought had gone to lingerie heaven. As far as I can find, there aren’t many Mimi Holliday reviews around, so I’m particularly keen to share this one with you.
Mimi Holliday is the diffusion line from the upmarket Damaris brand. The London-based brand was launched in 2004 and has been hugely popular ever since. Whilst Damaris pieces start from £150 and can cost more than £3,0000(!!!), Mimi Holliday is much more affordable, with knickers costing around £35 and bras around £50. The collections are youthful, colourful and fun, yet also sexy, and the brand is great for special occasion lingerie for those on a budget. Each design is made in several options, including shoulder bras, push-up bras, boyshorts, knickers and thongs. The size range is a respectable 28-40 AA-GG (although the largest cup sizes are not offered with the larger band sizes).
I love blue bras (and hence can’t wait for all the blue I’ve seen in AW12 collections from other brands!) so this one really caught my eye. The base fabric is a beautifully soft navy blue satin, which is overlaid with a lighter blue lace with some metallic strands running through it. The delicate straps, although they don’t look particularly supportive, really suit the style of the bra. Looks-wise, I can’t fault it!
Unfortunately, I wasn’t quite so pleased when it came to the fit. I’ve tried a few Mimi styles in the past, and have always found the bands to be quite loose and the cups to be a full size too small. I could only get hold of this in a 30 back, so it’s far too big in the band. I was a 28FF when I bought (and photographed) this, and in the 30FF the cups are still on the small side.
Apologies for the heinous red marks. These are the pictures they looked least bad in!
The cups on this bra are cut very low, and you might be able to spot one of my nipples attempting to make a break for freedom. This is described by Mimi Holliday as a ‘super plunge bra’, and whilst it doesn’t look like a plunge bra to me, the centre gore is quite low. This is handy if, like me, you have close-set breasts and find that balconette styles usually dig in.
The Damaris website talks about how women who can afford to splash out on Damaris for a special occasion use Mimi Holliday as their daywear, whereas women who can’t ‘stretch’ to Damaris use Mimi Holliday for their special lingerie. Personally, I wouldn’t use Mimi Holliday as daywear even if I could afford Damaris, and I wouldn’t recommend any D+ woman to. The bras are beautiful, there’s no denying that, but they are clearly not designed for the larger bust. The straps are practically non-existent and the bands fasten with a single hook. I have an unpadded Mimi Holliday bra and the delicate lace cups give me no support at all. If I did go out in lingerie like this, I’d be embarrassed by the amount of bouncing that would occur, and paranoid that I’d flash something I didn’t intend to! I like the amount of cleavage I get, but it feels very precarious. I also could have got more lift from the bra if the straps were more than part-adjustable, as I had them as tight as they would go and they still felt quite loose.
As much as I love the appearance of this bra, I didn’t end up keeping it. Whilst Mimi Holliday is significantly cheaper than Damaris, at about £90 for a set, it’s too expensive for something I’d never be able to wear outside the bedroom. I love the colourful, high quality lingerie that this brand produces, but I really wish they’d put a bit more thought into making it wearable for D+ chests. That said, I do think a large part of the problem is that I find even the 28 bands too big, but with a single hook fastening I don’t think a 34G would find much support from this either.